1. What is Keyword Radar?

Keyword Radar is a system that is designed to make you more money and save you more money.

Here's how it can make you more money...

The system will reveal where your most profitable customers are coming from -- which keywords they are using to find you and your products -- what websites did they visit before coming to your site. It allows you to see with laser focus exactly how the most important visitors to your site (the ones that actually bought something from you, or an affiliate product that you are promoting) got there, so that you can go out and get some more of that qualified, converting traffic.

You can also make more money by doing AB Testing, targeting long tail keywords and setting up better PPC campaigns, which we'll talk about later on this page.

Here's how it can save you more money...

For any dime that you spend on marketing, you must track which marketing mediums are working, and which aren't. Keyword Radar makes it very easy for to you identify what traffic source a visitor came from... and track that visitor all the way to your shopping cart... or the shopping cart of the affiliate you are promoting.

One of Keyword Radar's rich reporting screens allows you to see your sales broken down by the Pay-Per-Click keyword that you bid on. On the same screen, you can enter your PPC spend amounts and run a profit/loss report that shows the profitable keywords in green, and the unprofitable keywords in red.

Simply by knowing which keywords aren't converting prospects into buyers, you can easily shut these keywords off in your PPC campaign and save a bundle of money.

How does Keyword Radar work?

The goal of the Keyword Radar system is to make or save you money by giving you the answers to these important questions:

How can I make more money (save more money) by knowing where all my visitors that viewed Page X came from?

How can I make more money (save more money) by knowing where all my visitors that opted into Newsletter Y came from?

How can I make more money (save more money) by knowing where all my visitors that bought Product Z came from?

Keyword Radar keeps track of these three events: Page View, Subscriber Opt-Ins, and Sales.

It does this by a special block of code that sits at the bottom of the web page that represents the event you want to track.

To create this code, all you need to do is log into the private member's area, and use the Project Creation Wizard to help you create a new project.

Then you copy the simple code that our software creates for you on Step 3 of the Project Creation Wizard, and paste it at the bottom of the web page that you want to have Keyword Radar track.

Once visitors view these Keyword Radar coded pages, our system does the rest.

2. How does Keyword Radar Track Visitors?

Each visitor to your website tells a story of where they came from, what their IP address is, what type of browser they use, what keyword they used to find your website, and what page they are currently viewing.

This snapshot of information is captured by the Keyword Radar tracking script the moment a vistor reaches your website, and is stored on the Keyword Radar servers, so that informative reports can be used at a later date. All this happens behind the scenes, and doesn't interrupt or impact your visitor's experience.

In some cases, first-party cookies are used to track events, such as opt-ins and sales. These cookies are created by the domain where the keyword radar tracking code is located (your domain), and then saved on your visitor's computer.

These first-party cookies are more reliable than third-party cookies, that frequently get erased by users or blocked by browsers.

Is there any software I have to install, or any system requirements?

We host everything on a dedicated server, and not some server shared by a thousand other websites.

It doesn't matter whether you host your website on a Unix server or Windows server, or if your website is written in PHP or ASP.net. It will work in either case.

There is no software for you to install. We generate the script that you insert on the web page that you want to track.

Why don't I just use Google Analytics to do this?

There are two main reasons why Google Analytics can't do what Keyword Radar can do.

The first reason is this: It is impossibe for Google Analytics to track sales that don't happen on your site (unless you can insert the GA script on the external site shopping cart, which in most cases, the webmaster won't let you do this).

Our system can track sales back to the original keyword so long as you can pass a tracking code to the site where the sale will take place.

For example, if you promote products on Clickbank or Commission Junction as an affiliate marketer, they allow you to pass a tracking code in the URL, and that tracking code will show up in your sales reports with these affiliate companies. Most affiliate marketers pass a keyword or something to tell them where this visitor came from.

Our software is designed to read (import) these sales reports, and report back to you which keyword or traffic source generated the most sales on these external websites.

The second reason is this: Unless you modify Google Analytic's code, Google analytics won't tell you the "exact keyword query" that made the sale.

For example, suppose you are bidding on the phrase "iPod Nano" to attract visitors to your iPod store.

If you had visitors that clicked on your PPC add after searching using the phrase "cheap pink iPod Nano accessories", and those visitors bought something, Google Analytics reporting would only report the bidded keyword "iPod Nano".

Don't you think it's important to know that these customers typed in "cheap pink iPod Nano accessories"? You bet it is!

Using the Keyword Radar reports, simply run a "Two-Level Report" break by selecting "bidded keyword" and "search keyword" and it would reveal to you that both these terms "iPod Nano" and "cheap pink iPod Nano accessories" contributed to the sale!

Are there any monthly fees?

No, there are no monthly fees. It's just the one-time fee, and you are a member.

How secure is my data?

The data is secure and backed up frequently, and only accessible by a couple of people within our company. We are in the process of having our attorney draw up a sworn document that states that our company shall not sell, or use your data in any way to profit from. That document will be signed by me, and will have your name or company name on it, for you to print off and keep in your records.

All I do is sell other people's products. Can Keyword Radar help me?

Absolutely. The system was created specifically for affiliate marketers by a programmer who does a ton of affiliate marketing himself.

The problem is, most affiliate marketers set themselves up for failure, because they don't do this vital step. Here's proof.

What affiliate programs do you support?

There are too many to list.

Basically, we support any company where you can send a tracking code to them, a sub-id, that can store our unique Keyword Radar Tracking ID. That tracking id must show up in the sales report that is generated by the affiliate company. It is that sales report which get's imported back into our system, so that the Keyword Radar system can report back to you, which keywords, traffic sources, etc. contributed to the sale.

How can I track my offline and phone orders down to the keyword level?

We wrote a special article on this that you can read here.

Does this only work for Pay-Per-Click traffic?

No. If works for natural or organic traffic as well.

I do a lot of followup email marketing using my Aweber autoresponder or 1ShoppingCart autoresponder. Can I track which email in the sequence helped make the sale?

Yes! Simply add a parameter like this to the end of your links &ar=3 making sure that the web page the prospect lands on has the Keyword Radar script on it.

Keyword Radar will identify this visitor as arriving to the page from the 3rd autoresponder in your sequence.

Later, when you run your Keyword Radar Sales Reports, make sure you select the "Autoresponder" report break. This will reveal your best sequences that triggered the hot button of your prospects. Very powerful information!

For more information, you can read our blog posting about tracking sales back to the autoresponder.

I'm really interested in SEO. How can your system help me?

The Keyword Radar system will be able to report to you, which natural search query generated the most sales. Knowing these "money keywords" will allow you to broaden your SEO efforts on these proven converting search phrases.

Also, if you are spending money on PPC advertising, you'll know your best converting keywords! These are the keywords that you want to focus all your time doing search engine optimization on.

Everyone says that the Google Content Network traffic is bad. Is this true?

From our standpoint, it's only bad if it has a negative ROI. Is this traffic making you any money?

You can buy traffic from Google's content network for dirt cheap, but you must track the keywords, AND the sites that your ads are placed on.

The Keyword Radar Reporting section has a special report break called "Google Adsense Sites" that will show which sites from the Google Content Network generated the most sales.

You can also run a 2 level report on this by "bidded keyword" and "Google Adsense Site" that will show which of your bidded keywords in the content network are making you the most, and at which site.

TIP: These converting websites are good sites to try to network with the webmaster. Why not try and get them to display your banner ad, or do a joint venture deal with?

How many keywords can I track?

There's no limit on the number of keywords that you can track.

What are long tail keywords?

Long tail keywords are those longer keyword phrases that stem from the broader keyword terms that you bid on in your PPC campaigns, and they are the "not so intuitive" phrases that people entered into a search engine to find your website.

Keyword Radar has a "Hidden Keywords" function that you can run, which will gather all of these keywords in any of the projects that you set up within the Keyword Radar system.

In many cases, after using the "Hidden Keywords" function, you'll be able to spot new keywords to add to your PPC campaigns, and negative keywords that are just costing you money in your PPC efforts.

What are negative keywords?

These are keyword phrases that are generating "not so desirable" impressions of your PPC ads or traffic to your website. You can enter these negative terms in your PPC account to prevent your PPC ads from being triggered from these search queries.

Keyword Radar has the "Hidden Keywords" function which displays all the different keywords people used to find your website. There may be some keywords you see that don't relate to your product or service. If you are unknowingly bidding on these words, you'll probably want to turn them off.

For example, if you have a store that sells fishing equipment, you probably don't want to display your PPC ad to people who are interested in finding out more about the "Plenty of Fish" online dating website, so you would use the term "plenty of fish" as a negative keyword in your PPC account.

What is Split-Testing?

Split-Testing means testing two different versions of a web page, or element within a page, such as a headline or image, and measure which version generated the most sales.

Keyword Radar lets you do AB Split-Testing of different versions of your headlines, copy, images, or any other element, from within one web page! You don't have any worries about serving the different versions of the test, because the Keyword Radar system will automatically rotate these different versions to your web visitors. And it will remember the correct version to display to repeat visitors.

Can I do direct linking to an affiliate merchant's website?

Yes.

But actually, it will look like direct linking, because that's where your visitor will end up.

But if you want to do any type of tracking, it's impossible to direct link without first bouncing the visitor to a website that can collect the tracking data.

In the member's area, we have special scripts that can do this for you.

In the coming weeks we will release a special redirect function that will allow you to do framed redirections, which give the appearance that your visitor is still on your website, because the address URL still displays your URL. But the content they see is from a different website.

What is the Google Slap, and how can I avoid it?

This only affects people that buy traffic using Google Adwords.

It's important to Google that their visitors have a good user experience, and they they be given relevant content.

If Google thinks that your website or webpage is not relevant to the keyword that you are bidding on, they'll increase your bid amounts to as high as $5 per click!

It's very difficult to determine exactly how Google can determine how a site is relevant... especially when it's a computer that is making the decision.

We have found that if you follow these guidelines, you should be OK:

We have created a special function, called the "Make Adword Urls" function, that will create a Google Adwords Account framework that Google will love, with one keyword per adgroup, and the various "broad, phrase, and exact" matches.

Make sure you subscribe to my newsletter and watch my video to see how you can use this tool along with the amazing Google Adwords Editor tool to generate a Google Adwords account that is almost "Slap Proof" (at least it has been for us and the many campaigns that we have run)!

Do you have an affiliate program?

Yes, we have a very lucrative, 2-tiered affiliate program, that lets you pass your own sub-id tracking code with the URL so that you can track your Keyword Radar affiliate sales down to the keyword level!

Here is the link for more information about our affiliate program.