12 June 2007
How To Track Your Online Phone Orders Down To The Keyword Level
If You Have To Keep Asking Your Phone Order Customers, “What Search Engine Did You Come In From?” or “What Keyword Did You Enter?” Then You’ll Want To Read On…
Ask around and I’m sure you’ll find that having a phone number on your website will help in making your prospects feel more secure that you are a legitimate business on the Internet.
Most of the time they won’t feel the need to call, but the fact that they know it’s there if they needed it goes a long way in building trust between you and your potential customers.
It may also increase sales conversions, but of course, you need to test this to make sure.
The hesitation of some marketers to put a phone number on their website may be because they can’t effectively track where the call came from.
For example, suppose you were selling waterproof iPods on your ecommerce store, and you were driving traffic via Pay-Per-Click campaigns. If you had an 800 number displayed on every page and if 25% of your sales are coming in by phone, how are you going to track the effectiveness of your Pay-Per-Click campaigns?
We’ve got a really simple solution to this problem, and it was discovered by accident!
The primary use of our Keyword Radar software is to track what traffic sources generated your most profitable online sales.
For example, you can see what keywords are converting into the most sales, what product pages are working the best, what banner ads or articles are generating the most profit, etc.
At first, the software was only intended to be used to track sales orders that occured from online shopping carts. But then we started thinking… we have the technology in place to do “other interesting things”.
So, if you want to track your phone orders down to the exact keyword phrase your prospect entered into a search engine, or what the PPC bidded search term was, or even what landing page or sales letter helped the sale, you can now accomplish this with our Keyword Radar tracking software.
Our present solution doesn’t require you to go out and purchase a bunch of 800 phone numbers. Rather, our system can track your marketing campaign through the use of extension numbers and coupon codes, which by the way, is a common tracking method used in direct mail.
After using this tracking technology, you might me surprised at just what some visitors are typing into a search engine to find you!
And guess what? If these previously unknown search queries are converting well for you (which you’ll see in the Keyword Radar reports), you can now buy more of this profitable traffic via pay-per-click search!
You can get more information on tracking online phone sales here.
