27 August 2007
Keyword Radar and SEO
A visitor to my website asked me this question that I believe the answer will be of value to you:
The question was “Can Keyword Radar help me in SEO (Search Engine Optimization)?”
That’s an interesting question.
And the answer is yes… and here’s how.
I’m sure we both agree on the fact that free traffic that stems from effective SEO is awesome.
But I think many people jump on the SEO train too fast before planning their SEO strategy.
Here’s what I mean by that…
You’ve only got so many hours in the day or resources available to do your SEO efforts, so you want to choose the best keywords possible in your SEO endeavors.
Just because a keyword gets a high volume of traffic doesn’t mean that it’s going to convert well.
A good strategy is to test your keyword list first using a Google Adwords PPC campaign.
You’ll almost immediately see that most of the keywords aren’t converting into sales, or are losing money form a ROI standpoint.
But 5%-10% of those initial keywords and the variations that stem from them based on the actual keyword queries entered by the searcher, will convert into sales for you.
These are what I call the “money keywords” that you could focus your SEO efforts on.
And while you are “waiting” for your SEO magic to happen, you’ve got a Google Adwords campaign that is working 24/7 delivering high quality converting traffic… generating extra sales that you never would have had before… and paying for itself!
Keyword Radar can help you “discover” what keywords are converting into the most sales, the most opt-ins, or other event that you define.
And it will help you split-test which offers, headlines, guarantees work best at converting more prospects to customers.
It will also help you design an Adwords campaign that is “optimized” for maximum click-through rates which translate into lower cost-per-clicks.
Some people ask me, “Can’t Google Analytics do all this?”
I know that Google Analytics has a problem showing you what the actual keyword query was that converted to a sale.
For example, if you bid on “blue widgets” but the visitor that bought typed in “cheap blue widgets”, Google Analytics will only display your bidded keyword “blue widgets”.
Our software allows you to run sales reports on actual keyword queries or bidded keyword queries, or both at the same time (2-level reports).
Brian Gray
www.keywordradar.com
